How Can a Good Real Estate Agent Help?

Consider the option of going ahead with a real estate agent because he helps the buyer or the seller of the property in more ways than one. Key responsibilities of a good agent make the entire process smooth, transparent, and easy for clients. However, this proposition is fraught with risk because finding a good agent is often a momentous task. This should not discourage home buyers and property sellers from hiring a good real estate agent as he alone can make things hassle-free for you. Therefore, your focus should be to look for an agent instead of searching for properties listed on various sites. Once you have roped in a verified and accredited agent to work on your behalf, the process of buying or renting or selling a home becomes much easier for you.

Local market knowledge

Equipped with local real estate market knowledge, he provides information of relevant properties available in the area. He studies the options that suit your budget and forwards the shortlisted options to you. This saves your valuable time and money. If you are interested, he shows you the properties. He is familiar with the area you would like to live in and offers accurate information about local infrastructure, school systems, water and sewer charges, public transportation and other concerns that impact your decision to rent or buy a home.

Negotiation

He takes care of the tedious process of negotiating the best deal for you. With skill and expertise, he knows the trends prevailing within the local property market and the competitive prices for various properties. You can bank on him to ensure the best deal and save your hard-money. His commission is also negotiable in most of the cases, depending on the level of involvement and effort put in.

Representation

He acts as your representative throughout the entire buying or selling process and therefore you need a reliable person you can fully trust in matters of right price and the suitable property features you need. He follows your instructions, works tirelessly to minimise your daily involvement in the matter of sale or purchase and seeks your presence only when it is unavoidable – to screen the best options for closing the deal.

Legal assistance

His knowledge about local laws related to the buying and selling of property helps you avoid legal issues. It ensures a smooth deal without any potential conflicts. A legally binding contract is drawn up and he helps you with all the paperwork, referring you to the appropriate professionals for dealing with all the legal matters.

Network

As his up to date with current trends, he nurtures contacts and the professional network to flourish his business. This enables him to be aware of a wide range of available property in the area and suggest options to clients with the help of fellow professionals. Not having an intermediary will deprive you of this big advantage. There is a limit to searching properties online or seeking references through your contacts, but if you have an agent, then there is no limit to the options he can suggest with ease. Most of his suggestions come pretty close to what you look for.

Exposure

Having him on board ensures maximum exposure for your property. Years of experience built an exhaustive database of potential customers and he refers your listing or requirement to generate leads. Gives sound advice on the market value component to price it realistically so that it is sold faster. He provides a visual presentation of your property and suggestions to enhance its marketability and coordinates marketing and advertising of your property on various platforms. Besides, the previews and arranges a walk through each potential home, to show properties that match your requirements and answers all your queries at various stages of the engagement to keep you updated of the progress achieved and ensure your satisfaction.

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Sales Meeting Strategies in Commercial Real Estate Brokerage Today

In commercial real estate brokerage, the weekly sales meeting can be a powerful tool when it comes to building the market share momentum for the real estate business and the sales team. The meeting can be well planned to achieve positive leverage and momentum across the agency.

With most agencies today, the weekly sales meeting is a good idea to keep the agents on focus and task. That being said, an agenda is required to achieve that. Minutes should also be created from the meeting to track and measure the efforts of individuals. Good salespeople thrive on positive recognition and individual performance tracking. They understand the benefits of the process.

Weekly sales meetings should occur in the mornings before the business day commences. They should also take no longer than 1 hour so that that the team can get back to the marketplace and the daily activities required.

So the goals of the sales meeting should be to achieve the following:

  • To encourage the team forward with activities in listings and commissions
  • To sustain the momentum and the focus across the group in a positive way
  • To track and measure the activities of individuals
  • To establish positive communication between the sales team and the administration team

It should be remembered that most salespeople dislike lengthy meetings. Any top agent or broker will prefer to have a firm agenda to stick to when it comes to weekly reporting and meeting attendance. The team leader or the sales manager should control the process.

Here are some tips to help you establish a positive process of meetings for your sales team:

  1. The location of the weekly meeting should be varied to encourage activity and attendance. You can move the meeting between different venues and times of day. Breakfast meetings are usually quite successful, and the same can be said for lunch meetings. You will however need an agenda for the process.
  2. Peer group praise will always be a useful tool within a successful sales team. The team leader or the sales manager for the agency should encourage that activity. When a salesperson has achieved great success or an extraordinary deal, share that information around the group at the right time and in the right circumstances.
  3. Once a month allow the full sales team and the administrative team to come together as part of social drinks. The interaction between both groups will be important for the success of the agency.
  4. Establish a points system between members of the sales team. The points system should be varied based on a number of different criteria. In that way you will be recognising and encouraging everyone, and not just the top agents with the best deals. Look at the different achievements of the week including the best deal of the week, the best marketing campaign, the greatest numbers of inbound calls, cold calling targets, exclusive listings, and new meetings.

Top agents and brokers like efficiency. They also like to get to the point quickly and effectively. Any sales meeting should take no longer than 1 hour, minutes should be created, and agendas should be circulated prior to the next meeting. Respect the time of your top agents, and they will respect the attendance requirements at your sales meetings.

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Real Estate SEO for Beginners

The world of real estate is going through dramatic change and I don’t mean the current market upheavals caused by the change from a Seller’s market to a Buyer’s market.

Independent of price level there will always be buying and selling of homes going on. But the way people search for and find homes is in the middle of a dramatic change. The Internet is the great equalizer but also the great differentiator.

People searching online are not aware of your achievements, everybody is equal at first. If your website does not offer the design and services people appreciate they will not stay long enough to find out. This is where you can differentiate yourself.

But design and functionality are a secondary issue to the problem of how to get found in the first place. Use the analogy of websites being online business cards. New business cards are deposited not at the top of the pile but at the very bottom. Customers are picking up business cards from the top of the pile. SEO or search engine optimization deals with efforts to move ones business cards further up the pile so that customers can find one’s site through popular search engines.

So you have a new website. So you basically just had your business cards printed but nobody knows how to find them. Or even more dramatic you don’t even know if somebody is picking up your business cards and you don’t know if your business cards are in the big pile yet.

I would define SEO as the efforts to purposefully move ones website to be placed higher on the results page in response to a search query at a range of search engines.

But there are thousands of search engines out there. True. But all but 3 are irrelevant to your optimization efforts. Google, Yahoo and MSN control about 98% of all searches performed on the Internet. Focus on the three big search engines and the rest will take care of itself.

What is there to optimize? The aim is to be found by people searching for things that you offer on your website. When people search they do this textually by querying a search term or phrase. For you to optimize your site you first have to understand for which keywords or key phrases you want to be found. As I am practicing real estate in Aspen, Colorado and appropriate search term could be “Aspen Real Estate”.

Make sure you repeat your keywords and phrases on your homepage. Make the most important key phrase a headline and type it in a bold font.

It is important to understand that search engines are automated computer systems programmed by humans to evaluate the webs content without human interference. This means that search results are based on what is called a computer algorithm. This is basically a set of instructions for the computer on how to evaluate certain criteria and translate the results into a sequence of importance. Most important website first, least important website last.

The art and science of Search Engine Optimization is to try to understand what the search engines are looking for in a good site and then giving the search engine just that. The Google search engine algorithm probably looks at hundreds of different criteria. It is so complex that not even the engineers inside Google know the whole picture. Well you might say, how should none Google employees then know what to do?

Basically the most important fundamentals of what makes a good websites are known. Google for example uses a patented mathematical concept they called “Page Rank” at the root of their systems. Links are seen as votes. The more links are pointing to one website the more important that website must be. The more important the website is that votes for another website the more weight that vote caries.

So, try to get people to link to your website. It is important to know that links from website that have the same topic as your website seem to be more important than links from website that do not fit the subject. Links from other real estate related website are more important to my website then links from websites promoting toys.

Search engines like content rich websites. The more pages with useful content the better. Blogs are a great way to accumulate great on-topic content over a period of time. This is all the more important as search engines like website that have fresh content on a regular basis.

DMOZ.org is a human compiled directory of websites. Read their instructions carefully and submit your website to a relevant category. Yahoo and Google use this directory and it helps to be listed.

Generate a site map and place the xml file on your web server. A site map is basically a long list containing all your web pages in a format that is readable by computer programs employed by search engines to browse the web. These programs are called “bots” or “spiders”. This will help the search engines to find all the pages on your website. Remember, the more web pages the search engine knows about the better for you.

Search engines cannot read certain content. Graphical content is one such thing. If your site consists of mainly pictures the search engine will not understand what your site is about and therefore will not offer it as a result of a search. Make sure your site is text rich.

Real Estate website can have pages for the different subdivisions in the area serviced. Write a blog on the property of the week. Incorporate a section of “Frequently Asked Questions”. Write about yourself and give people a bio on you. Explain the buying and selling process. Offer sales statistics. The list goes on.

Get a program Like “Advanced Web Ranking” to search the search engines for search results containing your keywords. Optimization is fun when you start to see results. But manually looking for your website in search results is labor intensive and a good job for an automated program.

Read web forums and a couple of books on SEO once you are past the basics. The field is constantly evolving and there us tons more to learn.

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Real Estate Transaction Process: Pricing, Marketing, Selling, Sales, Closing

Being an effective, quality, real estate agent, requires several skills, abilities, experiences, expertise, judgment, and actions, used together, to make the process, easier, less stressful, and far more efficient / effective! This process begins with properly pricing a property, from the start, using a professionally designed, Competitive Market Analysis, valuable, properly designed marketing, well – considered, selling, bringing about a sale, and paying keen attention, until the closing. After more than a decade, as a Licensed Sales Representative, in New York, I have come to realize, the difference, the right agent, might offer, and, so, with that, in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of the key considerations, to understand, during this process, and period of time.

1. Pricing: Often, the initial, listing price, sets the tone, for how well the process will go! The best approach is to price it right from the start . Statistics, and data, indicates, the best offers, come, in the vast number of instances, in the first few weeks, after a property is listed, so, does it make sense, to attract, the maximum number of qualified, potential buyers, from the start, by pricing it realistically, and in a well – considered manner. Sellers should demand, their agents, explain, their pricing rationale, and closely review a Competitive Market Analysis, and use it, to its best purposes.

2. Marketing: What is the best way, to market, a specific house, and property? Choose an agent, who prepares, a fully considered, well – designed, marketing plan, which includes, the reasoning behind, the best media, for your home, and how to get the most bang – for – the – buck. Included in this planning, should be: the proper combination of media use / usage; meaning; goals; the house's niche; niche – marketing, etc.

3. Selling: Selling must be proactive, and, clients and agents, must work together, as a team, in order to achieve the best possible results. How quickly an agent responds to leads, answers / addresses his client's concerns, and perceptions, and the quality of his advice, in a well – considered, timely manner, often, differentiates, the right representative, for you, and the rest – of – the – pack!

4. Sales: The process of selling, must close the deal, with the results, which make the most sense! Only when the sale, is completed, and, brough to fruition, has the agent, provided the service, his client needs, and deserves!

5. Closing: Some falsely believe, the process is over, when the offer is made and accepted. However, many things, might happen, between, that step, and the closing, and, thus, experience, expertise, foresight, and planning for contingencies, are essential qualities, needed to be a great real estate agent!

Homeowners should hire someone, to represent them, who will pay attention, to all these factors, and create a scenario, where his client, receives the highest, possible price, in the shortest time period, with the best terms, and the least hassle ! SInce, for most, their house, represents, their single – biggest, financial asset, doesn't that make sense?

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The RESPONSE Of A Quality Real Estate Agent

To use a sports analogy, the finest, most capable real estate agent, is similar to a great quarterback. He must be, a first – rate coach, and the star, of the team! Whatever, may be thrust at him, during the transaction period, from the marketing and sales systems / plans, to pricing, negotiating, and bringing as stress – free, closing, possible, is his responsibility, and duty. What differentiates the best agents, from the rest – of – the – pack, is the individual's RESPONSE, to the varying circumstances, situations, obstacles, and challenges. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, what this means, and represents, and what it means, in terms of providing the best service, and representation, to one's client.

1. Research; relevant; ramifications; results: Great real estate agents do their research, and homework, in order to provide, truly relevant feedback, and suggestions. Everything, they either do, or fail to, will generally have some ramifications, either favorable, or not! However, the bottom – line, is, the quality of the responses, and actions, determines the eventual results!

2. Empathy; emphasis; enrich: Rather than using a cookie – cutter, one – size – fits – all, approach, the better agents effectively listen to their clients, and place their emphasis, to address the specific needs, and perceptions. Shouldn't the goal, and objective be, to enrich his client's experience, and results?

3. Systems; solutions: Creating, and conceiving, the finest system, for marketing, and selling, the specific house, differentiates the impacts of different agents. Everything must be focused on providing viable solutions!

4. Priorities; pricing; planning; process: The combination of a client's affected, the local real estate market (especially, in the target house's price range, etc), and other relevant factors, go into, determining the best pricing model, to get the desired results. This requires quality, professional planning, and knowing, understanding, and respecting the process!

5. Options; opportunities: Are there certain options, unique to this house, and property, which might present specific opportunities, and / or, limit them? Look at the real picture, from a competitive, professional, perspective!

6. Needs: Know the homeowner's needs, the house's needs / limitations / strengths, and proceed, with a well – considered, professional plan!

7. Sustainable; service; selling / sales: Are there any sustainable challenges, to selling this property? What services should a great agent, consistently, provide? From the listing, to the marketing, and sales, and beyond, great agents are there, for their clients!

8. Excellence; endurance: Since there are often, ups – and – downs, it takes knowledge, understanding, and a high level of personal, professional endurance. Never be satisfied, with good – enough, but seek, the utmost degree of genuine excellence!

The RESPONSE of a real estate agent, often, determines, the quality of the result! When a homeowner hires a listing agent, he should carefully interview potential ones, to determine, who might be best for him!

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A SMART Approach To Real Estate

There are so many aspects, contingencies, scenarios, and differences, in real estate, it serves little sense, to seek, some, overly simplistic approach, but, rather, it makes more sense, to look at the bigger – picture, and proceed, with a SMART way/ method! Some of the considerations, should include: current economic state, as well as foreseeable future; consumer confidence; specific, personal needs; present finances; personal comfort zone; future financial possibilities; region/ area/ neighborhood, etc. With that in mind, this article will attempt to, briefly, consider, review, examine, and discuss, using the mnemonic approach, why this matters, and why, it is the wisest, possible approach.

1. Systems; sustainable; strengths; solutions; sense: When considering houses. it is wise, to avoid, simply, following, any emotional first – look, but, taking the time, and making the effort, to consider, all the specific house’s systems, and see, which might best serve your needs, etc! Consider, what you believe, the foreseeable future, may, offer, and select a sustainable place! Know, identify, and consider, every property’s strengths, as well as weaknesses, and determine, which one, makes the most sense, in the longer – run, and has the finest solutions, for your personal needs, etc.

2. Money; motivating; meaningful: Begin, by giving yourself, a check – up. from the neck – up, and in an introspective, objective manner, and knowing, if you can afford the up – front money, as well as the future financial responsibilities of home ownership! Your home must be personally, motivating, because, for most of us, the financial value of a house, represents our single – biggest, financial asset. Make the finest, most meaningful, personal, well – considered, decision!

3. Attitude; attention; aptitude; actions: Focus on why, and how, you can, instead of cannot! Proceed with a true, positive, can – do, attitude, and pay keen attention, the your options, etc. Learn as much, as possible, so you are prepared, and develop, the most relevant, skill – set, and aptitude. Proceed with taking personal charge of your life, and take the actions, needed and necessary!

4. Relevant; responsibility/ responsible/ responsive; realistic: Know your individual needs, and requires, and consider, your quest, in relevant terms! Take the personal responsibility, to take responsible measures, which are responsive to your present and future needs, in a realistic manner!

5. Trends; time – tested; timely; trust: Trust your little – voice, and know, which trends, are best fitted, to you! Learn the time – tested, industry – related, information, and avoid procrastinating, proceeding in a timely manner!

Be your best friend, and use a SMART approach to real estate. Are you prepared?

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Five Keys to Real Estate Flipping Success

Make your fortune in real estate. It is not that hard once you get the hang of it. Real estate flipping can be an extremely high paying career, but I see way too many people give up on it. The turnover in this industry is exceptionally high. I noticed the high turnover early on and have watched to learn why some people kill it while others disappear. This has been important to monitor to help myself and my clients last in this amazing business.

I have been in the real estate field for the last 16 years and my hard money lending company finances around 150 deals a year. Here is what that experience has taught me about being a successful fix and flipper.

Mindset: This is where it all starts. For the last 3 years, I have felt myself fall into a little lull and have realized that this occurred because of my mindset. Your mindset could be a lot of things, but the basic concept is that what you believe will happen… does. Sometimes just convincing your mind that you will hit a goal takes work. Not to mention the work that it takes to actually hit that goal.

Focusing your mind on positivity is a great start, but you really need to believe you deserve the success you desire. Meditation and affirmations are fantastic ways to accomplish this.

Hustle: Nothing is going to be given to you. When I was going through my struggles to hit some financial goals, I had to keep reminding myself of this. Times can get hard and things can feel unfair, but the reality is, no matter how much you don’t want to believe it, you are the only one responsible for your success. I would tell myself this over and over. “If I want it, I need to earn it” I had to get up in the morning. I had to deal with the problem on my plate. I had to stay up late or work on the weekend. I had to put in the work to get the results. Because I decided to be successful, I decided to work hard.

Network: As we have learned. It is not what you know, it is who you know. I constantly try to team up with people smarter than me, that can both help me learn and help me get results. This has resulted in millions in profits. I also feel very lucky to have a network that can solve just about any problem I run into. If I am rehabbing a house and run into a problem, I have a list of people I can call for help. If they don’t know how to help they will know someone who does. I lean on my attorneys, my CPA, partners, wholesalers, and other professionals on a regular basis.

Education: To make my top five list you know I believe this is important in your success. Constant improvement is essential and the exciting thing about this, especially early in your career, is that growth is exponential. As you learn and implement ideas into your business, your business grows at a faster and faster pace. Obviously, for this to work you will need to learn AND implement. Many people learn all about investing and never invest. That comes down to the investor mindset. That’s why, I believe, you need all five of these essential keys to be a great fix and flipper. The good thing is this is possible for everyone, including you.

Access to Money: So, this one might be self-servicing because I am a lender, and this could fall within the Network category but let’s face it, if you don’t have money you don’t do deals. Money can come from many sources including cash you have in the bank, money you borrower from institutions, partners, private and hard money loans. Many times, you will need a combination of these sources to get a deal done or to maximize profits. This can all be learned as part of your education or you can choose to work with a professional that can advise you on the best way to navigate this complicated subject.

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Real Estate Brokers & Agents – Create an Additional Monthly Income Stream

This article is about how to create an additional monthly income stream from your clients. It will help you and your clients. Your clients will think of you every time they pay their monthly bills. This can improve your relationship with your clients or customers.

Every client you have whether they are buying a home, selling a home or renting a property must have the basic essential services that everyone uses. What if you could offer as part of a total package services they will need at great rates?

Realize this, they are going to pay these services every month for the rest of their life. You can't pay off your utility bills. This helps them, creates a monthly residual income stream for you and strengthens the relationship with your clients. The ability to save them money in many cases, help feed hungry children at the same time, is a win-win situation.

At the same time you are over time creating a safety net, a plan B, that can turn into a plan A for you and your family. When you have those down months that everyone has, you will have created a steady monthly income from each and every customer that you have helped with their essential services.

I think you will agree the relationship you create with your clients or customers is so important. You are hoping not only for them to think of you when they need a home, but you are also hoping for them to refer people to you. When you add this tool to your arsenal you are offering something for them most people are not. You are likely helping them save money! In today's environment when you can help your customer save money while at the same time helping to feed hungry children in North America. It's a win-win for all parties involved!

What if you could enable your clients to get their cell phone or energy bill free just by referring people? That is all possible in today's marketplace. You have the vision to think long-term and position yourself in a position for success.

In summary everyone pays these services anyway. You may sell or rent a home to someone who is there for the rest of their life. Imagine getting paid monthly on these services when you would otherwise earn a commission one time. They have no choice. Why not position yourself to be a part of that very lucrative income stream?

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REAL ESTATE: Something You Might Want to Know

Real estate means the property consisting of land or buildings which also includes the natural resources of the land including uncultivated flora and fauna, farmed crops and livestock, water and minerals, simply speaking any improvements on it. Tenants and leaseholders may have the right to occupy or make use of anything that is within the dominion of the rented area depending on the terms and conditions set by the landlords.

However when we hear the words “real estate”, we often refer it to the “real estate market” from the perspective of residential living. This is grouped into three categories based on its use. It’s either be residential which is used for living purposes, commercial as used in commerce and industrial which is used in manufacture or production of goods. Residential are those undeveloped land, houses, condominiums and townhomes. Commercial are office buildings, warehouses and retails store buildings and examples of industrial are factories, mines and farms.

Those who are buying a home often need to borrow money in the form of mortgage because prices are generally well above their savings. They can either avail of fixed-rate or variable-rate.

Commercial leases are mostly longer that residential and lenders may ask for higher down payment on a mortgage for commercial than home loan since generally residential real estate is usually less expensive so it is more affordable for small investor

Generally, this is affected by the primary condition to where the property is located. Profits or losses come through revenue from rent and appreciation of the estate’s value. There is also risk of tenant turnover especially if the business model is in bad condition, product is unattractive, or poor management and many more. So landlords, lessees has to make sure all is well set before lending the area/place.

Real estate can help you earn more especially if you are in hand with generating leads and setting well the properties in case you are into selling or offering rentals. You have to make sure you will be working more of what you invested. Usually property appraisals are of good and or high value, you just need to work on it. You must always and consistently putting your client’s best interests first. With that, your personal needs will be realized beyond your greatest expectations. Investing in this even on small scale, was tried and tested as true means of building an individual’s cash flow.

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Quality Real Estate Representation: Sales, Selling, Marketing, Or A Combination?

We often, discuss, what someone should seek, from the real estate agent, they hire, to serve and represent their best interests, needs, goals, and priorities. An ideal agent possesses a combination of, a true, positive, can – do, attitude, an inspiring, motivating manner, and personality, and a well – developed, relevant, skill – set, and aptitude. However, far too often, we don’t consider, other necessary skills and traits, which relate, to achieving the essential necessity, of getting the property sold, etc! With that in mind, this article will attempt to briefly, consider, examine, review, and discuss, the differences between sales, selling, and marketing, and whether, one is most important, or there is a necessary combination, needed and required.

1. Sales: Many agents state, they are, in – sales, rather than stating, they sell real estate. Why is this? Is it because, they perceive a negative connotation, about selling, or are they focusing on what they believe to be, the politically – correct approach (also known as, PC)? What about the concept of selling, do they fear, or lack the confidence/ skill, etc, which makes a difference, for the better?

2. Selling: We all sell something, regardless of occupation, or goals and priorities? We either sell, ourselves, a product or a service! Professional selling is, both, an art, and a science, requiring a willingness, and ability, to be proactive, and real estate agents, must combine this, with serving the needs, goals, and priorities, of one’s clients, while maintaining the integrity, and ethics, required, both, by the law, and the Code of Ethics! The science of selling, includes the techniques, needed, and a willingness to master, the essential necessities of handling objections, addressing needs and perceptions, and proactively, bringing together, the seller, with the best qualified, potential buyers, in order to achieve a meeting – of – the – minds!

3. Marketing: Quality representation is only accomplished, when a comprehensive, well – considered, marketing plan, is perceived, and conceived of, created, and used, to attract the right buyers, to consider his client’s property! First, it’s important to recognize the target – market, most likely to seriously consider, this specific home, and use the best combination of vehicles, to market and promote it, effectively! Then, one must determine, the best way, to expend these funds, in order to get the best, bang – for – the – buck, and achieve his clients expectations.

4. Combination: The best approach is, to use, a combination of these necessities, to provide, what most seek, which includes, selling the home, in the shortest period of time, at the best price, with a minimum of hassle!

Doesn’t it make sense, to consider, the best way, to market, and sell, a house, from the onset? Thoroughly discuss these ideas and concepts/ approaches, with the agents, you interview, before you hire, the one, who will best represent you!

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